Creative Strategy
Case Study #1: Everyday Dose
Scope of Work:
A/B hook tests
Scriptwriting
2 video briefs
Campaign Goals:
Create awareness on collagen benefits that Everyday Dose coffee offers
Highlight the simplicity and cost effectiveness of Everyday Dose coffee compared to buying separate products for the same benefits
Cost effectiveness (Hook 1)
Aging Angle (Hook 1)
Cost effectiveness (Hook 2)
Aging Angle (Hook 2)